Consumer Behavior / Third Edition

Contributor(s):

Chisnall Peter M

Material type:

TextPublication details: Mcgraw Hill Book Company, 1995Edition: 3rdDescription: 404ISBN:

77076168

Summary: Introduction, The Marketing Concept: A Review, Personal Aspects of Behaviour, Motivation, Personality, Attitudes, Group Aspects of Behaviour, Culture, Social Class, Group Influence, Models of Buying Behaviour, Organizational Buying Behaviour, Strategic Applications, Innovation, Communications, Marketing Segmentation, Signposts for Strategy, Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/342 CHI (Browse shelf(Opens below))	1	Available	9780000012999

Introduction, The Marketing Concept: A Review, Personal Aspects of Behaviour, Motivation, Personality, Attitudes, Group Aspects of Behaviour, Culture, Social Class, Group Influence, Models of Buying Behaviour, Organizational Buying Behaviour, Strategic Applications, Innovation, Communications, Marketing Segmentation, Signposts for Strategy, Index.

There are no comments on this title.

to post a comment.

Κατάλογος Βιβλιοθηκών Mediterranean College

Consumer Behavior / Third Edition