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Consumer Behavior / Eighth Edition

Contributor(s): Material type: TextPublication details: The Dryden Press, 1995Edition: 8thDescription: 1002ISBN:
  • 30984645
Contents:
Introduction and Overview, Consumer Decision Processes, Individual Differences, Psychological Processes, Environmental Influences, Marketing Strategies and Ethical Responsibility, Index.
Summary: Introduction and Overview, Consumer Decision Processes, Individual Differences, Psychological Processes, Environmental Influences, Marketing Strategies and Ethical Responsibility, Index.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8/342 ENG (Browse shelf(Opens below)) 1 Available 9780000013033

Introduction and Overview, Consumer Decision Processes, Individual Differences, Psychological Processes, Environmental Influences, Marketing Strategies and Ethical Responsibility, Index.

Introduction and Overview, Consumer Decision Processes, Individual Differences, Psychological Processes, Environmental Influences, Marketing Strategies and Ethical Responsibility, Index.

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