Behavioral Aspects of Marketing / The Institute of Marketing

Contributor(s):

Williams Keith C

Material type:

TextPublication details: Heinemann Professional Publishing, 1988Description: 236ISBN:

434923001

Summary: Behavioral Science is increasingly becoming recognized as a necessary part of marketer's skills. Preface, The Behavioral Background, Perception, Learning, Motivation, Social Influences on Behavior, Attitudes and Social Behavior, The Individual Within Society, Modelling Consumer Behavior, Behavioral Aspects of the Organization, The individual in the Organization, The Challenge of the Future, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/342 WIL (Browse shelf(Opens below))	1	Available	9780000013057

Behavioral Science is increasingly becoming recognized as a necessary part of marketer's skills. Preface, The Behavioral Background, Perception, Learning, Motivation, Social Influences on Behavior, Attitudes and Social Behavior, The Individual Within Society, Modelling Consumer Behavior, Behavioral Aspects of the Organization, The individual in the Organization, The Challenge of the Future, Index.

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Behavioral Aspects of Marketing / The Institute of Marketing