International Marketing Strategy / Contemporary Readings

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TextPublication details: International Thomson Business Press, 1997Edition: 1stDescription: 400ISBN:

41514454

Summary: This book explores in depth the essential elements of marketing in the international context with detailed examples of strategies and techniques. Foreword, Preface, Acknowledgements, Analysis, Developing Global Products and Marketing Strategies: A construct and a Research Agenda, Multinational Market Portfolios in Global Strategy Development, Gathering and Interpreting Strategic Intelligence in Asia Pacific, Development, Towards a New Global Strategy, Export Market Expansion Strategy: Differences Between Market Concentration and Market Spreading, New Products: The Factors that drive success, Implementation, How to Address the Grey Market Treat Using Price Coordination, Ethics and the Challenge for International Marketing Managers, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.848 DOO (Browse shelf(Opens below))	2	Available	9780000013248

This book explores in depth the essential elements of marketing in the international context with detailed examples of strategies and techniques. Foreword, Preface, Acknowledgements, Analysis, Developing Global Products and Marketing Strategies: A construct and a Research Agenda, Multinational Market Portfolios in Global Strategy Development, Gathering and Interpreting Strategic Intelligence in Asia Pacific, Development, Towards a New Global Strategy, Export Market Expansion Strategy: Differences Between Market Concentration and Market Spreading, New Products: The Factors that drive success, Implementation, How to Address the Grey Market Treat Using Price Coordination, Ethics and the Challenge for International Marketing Managers, Index.

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International Marketing Strategy / Contemporary Readings