Retail Marketing

Contributor(s):

Mccoldrick Petrer J

Material type:

TextPublication details: Mcgraw Hill Publishing Company, 1990Description: 362ISBN:

70841594

Summary: This book adopts an analytical approach to the functions and problems of retail marketing management. Preface, Acknowledgements, Introduction to Retail Marketing, Retail Marketing Strategy, National and International Environments, Evaluating Retail Performance, The Retail Marketing Mix, Retail Location, Retail Pricing, Advertising and Promotion, The Selling Environment, Elements of Retail Service, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/7 MCG (Browse shelf(Opens below))	2	Available	9780000013392

This book adopts an analytical approach to the functions and problems of retail marketing management. Preface, Acknowledgements, Introduction to Retail Marketing, Retail Marketing Strategy, National and International Environments, Evaluating Retail Performance, The Retail Marketing Mix, Retail Location, Retail Pricing, Advertising and Promotion, The Selling Environment, Elements of Retail Service, Index.

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Retail Marketing