Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Marketing Management / A Strategic Approach with a Global Orientation

Contributor(s): Material type: TextPublication details: Irwin Mcgraw-Hill, 1998Edition: 3rdDescription: 552ISBN:
  • 256226326
Contents:
An Overview of Marketing Management, Market Opportunity Analysis, Developing Strategic Marketing Programs, Strategic Marketing Programs for Selected Situations, Implementing and Controlling Strategic Marketing Programs, Calgolia Inc.: To International Marketing.
Summary: An Overview of Marketing Management, Market Opportunity Analysis, Developing Strategic Marketing Programs, Strategic Marketing Programs for Selected Situations, Implementing and Controlling Strategic Marketing Programs, Calgolia Inc.: To International Marketing.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8 BOY (Browse shelf(Opens below)) 1 Available 9780000014801

An Overview of Marketing Management, Market Opportunity Analysis, Developing Strategic Marketing Programs, Strategic Marketing Programs for Selected Situations, Implementing and Controlling Strategic Marketing Programs, Calgolia Inc.: To International Marketing.

An Overview of Marketing Management, Market Opportunity Analysis, Developing Strategic Marketing Programs, Strategic Marketing Programs for Selected Situations, Implementing and Controlling Strategic Marketing Programs, Calgolia Inc.: To International Marketing.

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