Marketing Communications / Frameworks,Theories and Applications

Contributor(s):

Fill Chris

Material type:

TextPublication details: Prentice Hall, 1995Description: 516ISBN:

131509624

Summary: This book is intended to help students and Managers understand more about the Theory and Practice of Marketing Communications Management. Preface, Acknowledgements, An Introduction to Marketing Communications, Communication Theory, The Communications Industry, An Introduction to Key Factor Analysis, Marketing Strategy, Buyer Information Processing, Buyer Decision-making Processes, Stakeholders, Intra organizational Issues, Marketing Research, Environmental Issues, Promotional Objectives and Positioning, Communication Strategy, Advertising Plans - Message Strategy, Advertising Plans - The Media, Advertising - Delivering Messages through Media Plans, Sales Promotion, Public Relations, Personal Selling, The Communication Spend: A Question of Appropriation, Evaluating the Promotional Program, Mini Cases.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 FIL (Browse shelf(Opens below))	1	Available	9780000014849

This book is intended to help students and Managers understand more about the Theory and Practice of Marketing Communications Management. Preface, Acknowledgements, An Introduction to Marketing Communications, Communication Theory, The Communications Industry, An Introduction to Key Factor Analysis, Marketing Strategy, Buyer Information Processing, Buyer Decision-making Processes, Stakeholders, Intra organizational Issues, Marketing Research, Environmental Issues, Promotional Objectives and Positioning, Communication Strategy, Advertising Plans - Message Strategy, Advertising Plans - The Media, Advertising - Delivering Messages through Media Plans, Sales Promotion, Public Relations, Personal Selling, The Communication Spend: A Question of Appropriation, Evaluating the Promotional Program, Mini Cases.

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Marketing Communications / Frameworks,Theories and Applications