The Marketing Planner / Published on Behalf of the Chartered Institute of Marketing

Contributor(s):

Mcdonald Malcolm H. B

Material type:

TextPublication details: Butterworth Heinemann, 1997Description: 144ISBN:

750617098

Summary: A practical no-nonsense approach to marketing planning. Introduction, Summary of Marketing Planning, A Step-By-Step Marketing Planning System, Forms for Action, Examples of Marketing Plans, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 MCD (Browse shelf(Opens below))	1	Available	9780000015136

A practical no-nonsense approach to marketing planning. Introduction, Summary of Marketing Planning, A Step-By-Step Marketing Planning System, Forms for Action, Examples of Marketing Plans, Index.

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Κατάλογος Βιβλιοθηκών Mediterranean College

The Marketing Planner / Published on Behalf of the Chartered Institute of Marketing