Mediterranean College

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European Cases in Marketing Management

Contributor(s): Material type: TextPublication details: Irwin Mcgraw-Hill, 1994Description: 530ISBN:
  • 256157227
Contents:
The Marketing Mix, Introduction, Communications Policy, Pricing Policy, Product Policy, Distribution Policy, The Marketing Process, Marketing Orientation, Marketing Strategy Formulation, Marketing Organization and Implementation, Conclusion.
Summary: The Marketing Mix, Introduction, Communications Policy, Pricing Policy, Product Policy, Distribution Policy, The Marketing Process, Marketing Orientation, Marketing Strategy Formulation, Marketing Organization and Implementation, Conclusion.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8/0094 QUE (Browse shelf(Opens below)) 1 Available 9780000015396

The Marketing Mix, Introduction, Communications Policy, Pricing Policy, Product Policy, Distribution Policy, The Marketing Process, Marketing Orientation, Marketing Strategy Formulation, Marketing Organization and Implementation, Conclusion.

The Marketing Mix, Introduction, Communications Policy, Pricing Policy, Product Policy, Distribution Policy, The Marketing Process, Marketing Orientation, Marketing Strategy Formulation, Marketing Organization and Implementation, Conclusion.

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