Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Marketing Management / Strategies and Programs

Contributor(s): Material type: TextPublication details: Mcgraw Hill Book Company, 1988Edition: 3rdDescription: 432ISBN:
  • 70489297
Contents:
Preface, Managerial Perspectives on Marketing, Corporate Marketing Planning, Situation Analysis, Market Mesurement, Marketing Strategies and Programs, Product-Development Programs, International Marketing Strategies and Programs, Coordination and Control, The Annual Marketing Plan, Index.
Summary: Preface, Managerial Perspectives on Marketing, Corporate Marketing Planning, Situation Analysis, Market Mesurement, Marketing Strategies and Programs, Product-Development Programs, International Marketing Strategies and Programs, Coordination and Control, The Annual Marketing Plan, Index.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8 GUI (Browse shelf(Opens below)) 1 Available 9780000015532

Preface, Managerial Perspectives on Marketing, Corporate Marketing Planning, Situation Analysis, Market Mesurement, Marketing Strategies and Programs, Product-Development Programs, International Marketing Strategies and Programs, Coordination and Control, The Annual Marketing Plan, Index.

Preface, Managerial Perspectives on Marketing, Corporate Marketing Planning, Situation Analysis, Market Mesurement, Marketing Strategies and Programs, Product-Development Programs, International Marketing Strategies and Programs, Coordination and Control, The Annual Marketing Plan, Index.

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