Marketing Communications / Contexts, Contents and Strategies

Contributor(s):

Fill Chris

Material type:

TextPublication details: Prentice Hall, 1999Edition: 2ndDescription: 656ISBN:

130102296

Summary: Marketing and Corporate communications are considered as a form of organizational communication activity, using relationship Marketing principles as the base. Preface, Acknowledgements, Marketing Communications: An Introductory Perspective, Communication Theory, The Ethical Context, The Buyer's Context, The Stakeholder's Context, The External Environmental Context, The Internal Context, Contents, Advertising Messages, Evaluating Advertising, Sales Promotion, Public Relations, Personal Selling, Strategies, Communication Strategies to Reach Consumers, Marketing Communications Across Borders, Developing Marketing Communication Plans.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/02 FIL (Browse shelf(Opens below))	1	Available	9780000015549

Marketing and Corporate communications are considered as a form of organizational communication activity, using relationship Marketing principles as the base. Preface, Acknowledgements, Marketing Communications: An Introductory Perspective, Communication Theory, The Ethical Context, The Buyer's Context, The Stakeholder's Context, The External Environmental Context, The Internal Context, Contents, Advertising Messages, Evaluating Advertising, Sales Promotion, Public Relations, Personal Selling, Strategies, Communication Strategies to Reach Consumers, Marketing Communications Across Borders, Developing Marketing Communication Plans.

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Marketing Communications / Contexts, Contents and Strategies