Mediterranean College

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Marketing Management / Analysis, Planning, Implementation, and Control

Contributor(s): Material type: TextPublication details: Prentice Hall, 1997Edition: 9thDescription: 838ISBN:
  • 132613638
Contents:
Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Programs, Managing the Marketing Effort, Appendixes, Index.
Summary: Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Programs, Managing the Marketing Effort, Appendixes, Index.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8 ΚΟΤ (Browse shelf(Opens below)) 1 Available 9780000015556

Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Programs, Managing the Marketing Effort, Appendixes, Index.

Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Programs, Managing the Marketing Effort, Appendixes, Index.

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