Mediterranean College

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Marketing Management / Analysis, Planning, Implementation, and Control

Contributor(s): Material type: TextPublication details: Prentice Hall International, 1988Edition: 6thDescription: 778ISBN:
  • 135562678
Contents:
Understanding Marketing Management, Analyzing Marketing Opportunities, Researching and Selecting Target Markets, Designing Marketing Strategies, Planning Marketing Programs, Organizing and Implementing and Controlling Marketing Effort, Indices.
Summary: Understanding Marketing Management, Analyzing Marketing Opportunities, Researching and Selecting Target Markets, Designing Marketing Strategies, Planning Marketing Programs, Organizing and Implementing and Controlling Marketing Effort, Indices.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8 ΚΟΤ (Browse shelf(Opens below)) 1 Available 9780000015600

Understanding Marketing Management, Analyzing Marketing Opportunities, Researching and Selecting Target Markets, Designing Marketing Strategies, Planning Marketing Programs, Organizing and Implementing and Controlling Marketing Effort, Indices.

Understanding Marketing Management, Analyzing Marketing Opportunities, Researching and Selecting Target Markets, Designing Marketing Strategies, Planning Marketing Programs, Organizing and Implementing and Controlling Marketing Effort, Indices.

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