Interactive Marketing / How to Use Integrated Offer-Driven Advertising,Database Marketing and Sales Promotion to Create Maximum Action

Contributor(s):

Williams Martin

Material type:

TextPublication details: Prentice Hall, 1994Description: 472ISBN:

724810943

Summary: Foreword, Preface, Introduction, Retailing and Distribution Today, Sweepstakes' Winning Ways, The Heroes and Villains of Character Licensing, Clever Tricks with Packs, Free Offers that Push Sales Further, Product Sampling and Trial Gaining Offers, The Arts and Sport in Selling, Business Gifts and Offers that Get Action, Telemarketing and Team Sales, Briefing your Agency and Evaluating Their Work, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 WIL (Browse shelf(Opens below))	1	Available	9780000015860

Foreword, Preface, Introduction, Retailing and Distribution Today, Sweepstakes' Winning Ways, The Heroes and Villains of Character Licensing, Clever Tricks with Packs, Free Offers that Push Sales Further, Product Sampling and Trial Gaining Offers, The Arts and Sport in Selling, Business Gifts and Offers that Get Action, Telemarketing and Team Sales, Briefing your Agency and Evaluating Their Work, Index.

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Interactive Marketing / How to Use Integrated Offer-Driven Advertising,Database Marketing and Sales Promotion to Create Maximum Action