Marketing Research in Action

Contributor(s):

Kent Raymond

Material type:

TextPublication details: Rouledge, 1995Description: 368ISBN:

41506760

Summary: This book reveals how market research executives formulate proposals for research for their clients and relates this both to the theory and principles of marketing and to the techniques of marketing research. Preface, Acknowledgements, Perspectives on Marketing Research, Marketing Research Data, Sampling Cases, The Instruments of Data Capture, Data Collection Methods, Data Analysis, Research Techniques and Applications, Research Design, Glossary, Reference, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.83 ΚΕΝ (Browse shelf(Opens below))	2	Available	9780000015983

This book reveals how market research executives formulate proposals for research for their clients and relates this both to the theory and principles of marketing and to the techniques of marketing research. Preface, Acknowledgements, Perspectives on Marketing Research, Marketing Research Data, Sampling Cases, The Instruments of Data Capture, Data Collection Methods, Data Analysis, Research Techniques and Applications, Research Design, Glossary, Reference, Index.

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Marketing Research in Action