Mediterranean College

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Essentials of Marketing Research

Contributor(s): Material type: TextPublication details: 1994Description: 580ISBN:
  • 23518316
Contents:
The Nature of Marketing Research, The Sources of Research Data, Measurement Techniques in Marketing Research, Sampling and Data Analysis, Marketing Research Reports and Ethical Issues, Indexes.
Summary: The Nature of Marketing Research, The Sources of Research Data, Measurement Techniques in Marketing Research, Sampling and Data Analysis, Marketing Research Reports and Ethical Issues, Indexes.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8/3 HAW (Browse shelf(Opens below)) 1 Available 9780000015990

The Nature of Marketing Research, The Sources of Research Data, Measurement Techniques in Marketing Research, Sampling and Data Analysis, Marketing Research Reports and Ethical Issues, Indexes.

The Nature of Marketing Research, The Sources of Research Data, Measurement Techniques in Marketing Research, Sampling and Data Analysis, Marketing Research Reports and Ethical Issues, Indexes.

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