Practical Marketing Research / An Integrated Global Perspective

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TextPublication details: Prentice Hall, 1993Description: 308ISBN:

131459546

Summary: This book is about how marketing research is really done, but more importantly, why it is done. Preface, What is Marketing Research, The Process of Marketing Research, Varieties of Marketing Research, Observations and Speculations, Notes and References, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.83 HOL (Browse shelf(Opens below))	1	Available	9780000016010

This book is about how marketing research is really done, but more importantly, why it is done. Preface, What is Marketing Research, The Process of Marketing Research, Varieties of Marketing Research, Observations and Speculations, Notes and References, Index.

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Practical Marketing Research / An Integrated Global Perspective