Marketing Research / Measurement, Method and Application

Contributor(s):

Kent Raymont

Material type:

TextPublication details: International Thomson Business Press, 1999Description: 338ISBN:

1861522155

Summary: This book provides a comprehensive and detailed coverage of all the elements that go into marketing research including the instruments of data capture, data collection methods and data analysis, along with an up-to-date review of techniques and applications currently used by the larger market research agencies. Preface, Acknowledgements, Marketing Research in Perspective, The Nature of Data and the Measurements of Variables, The Instruments of Data Capture, Data Collection Methods, Sampling Cases, Data Analysis, Specific Techniques and Applications, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/3 KEN (Browse shelf(Opens below))	1	Available	9780000016027

This book provides a comprehensive and detailed coverage of all the elements that go into marketing research including the instruments of data capture, data collection methods and data analysis, along with an up-to-date review of techniques and applications currently used by the larger market research agencies. Preface, Acknowledgements, Marketing Research in Perspective, The Nature of Data and the Measurements of Variables, The Instruments of Data Capture, Data Collection Methods, Sampling Cases, Data Analysis, Specific Techniques and Applications, Index.

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Marketing Research / Measurement, Method and Application