Marketing Research / Text and Cases
Material type:
TextPublication details: Irwin Mcgraw-Hill, 1977Edition: 4thDescription: 694ISBN: - 256018383
Contents:
Summary: Introduction to Marketing Research, Basic Concepts, The Marketing Research Process, Selected Applications of Marketing Research, Index.
Introduction to Marketing Research, Basic Concepts, The Marketing Research Process, Selected Applications of Marketing Research, Index.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
MC Athens Campus Library | 658.8/3 BOY (Browse shelf(Opens below)) | 1 | Available | 9780000016102 |
Introduction to Marketing Research, Basic Concepts, The Marketing Research Process, Selected Applications of Marketing Research, Index.
Introduction to Marketing Research, Basic Concepts, The Marketing Research Process, Selected Applications of Marketing Research, Index.
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