Mediterranean College

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Marketing Research / A Problem Solving Approach

Contributor(s): Material type: TextPublication details: Mcgraw Hill Book Company, 1998Description: 744ISBN:
  • 79136702
Contents:
Preface, An Overview of Marketing Research, Sources of Market Research Data, Tools for Primary Data Collection, Analyzing Data, Issues in Research Management, Glossary, Index.
Summary: Preface, An Overview of Marketing Research, Sources of Market Research Data, Tools for Primary Data Collection, Analyzing Data, Issues in Research Management, Glossary, Index.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8/3 SUD (Browse shelf(Opens below)) 1 Available 9780000016133

Preface, An Overview of Marketing Research, Sources of Market Research Data, Tools for Primary Data Collection, Analyzing Data, Issues in Research Management, Glossary, Index.

Preface, An Overview of Marketing Research, Sources of Market Research Data, Tools for Primary Data Collection, Analyzing Data, Issues in Research Management, Glossary, Index.

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