Advertising / A Decision-Making Approach

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TextPublication details: The Dryden Press, 1988Description: 594ISBN:

003071687X

Contents:

Background for Understanding Advertising, Marketing and Adverising Environments: Campaign Foundations, Advertising Decision Making: Pre-Campaign Issues, Advertising Decision Making: Campaign and Development and Execution, Advertising Decision Making: Message Delivery, Contemporary Issues in Advertising, Appendixes.

Summary: Background for Understanding Advertising, Marketing and Adverising Environments: Campaign Foundations, Advertising Decision Making: Pre-Campaign Issues, Advertising Decision Making: Campaign and Development and Execution, Advertising Decision Making: Message Delivery, Contemporary Issues in Advertising, Appendixes.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.1/11 PAT (Browse shelf(Opens below))	1	Available	9780000016188

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Advertising / A Decision-Making Approach