Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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A Handbook of Advertising Techniques

Contributor(s): Material type: TextPublication details: Kogan Page Limited, 1987Edition: 1stDescription: 250ISBN:
  • 1850913846
Contents:
Introduction, The Techniques of Positioning, From Positioning to Selling Idea, The Advertising Campaign, The Individual Advertisement, Planning to Get the Most for Your Money, Glossary, Bibliography, Index.
Summary: Introduction, The Techniques of Positioning, From Positioning to Selling Idea, The Advertising Campaign, The Individual Advertisement, Planning to Get the Most for Your Money, Glossary, Bibliography, Index.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 659.1/028 HAR (Browse shelf(Opens below)) 1 Available 9780000016362

Introduction, The Techniques of Positioning, From Positioning to Selling Idea, The Advertising Campaign, The Individual Advertisement, Planning to Get the Most for Your Money, Glossary, Bibliography, Index.

Introduction, The Techniques of Positioning, From Positioning to Selling Idea, The Advertising Campaign, The Individual Advertisement, Planning to Get the Most for Your Money, Glossary, Bibliography, Index.

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