The Codes of Advertising / Fetishism and the Political Economy of Meaning in the Consumer Society

Contributor(s):

Jhally Sut

Material type:

TextPublication details: Rouledge, 1990Description: 228ISBN:

861875842

Summary: This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Acknowledgements, Preface, Introduction: Fundamentals and Starting Points, The Fetihism of Commodities: Marxism and Anthropology and Psychoanalysis, The Valorization of Consciousness: The Political Economy of Symbolism, The Codes of the Audience, Advertising Codes and Fetishism: An Empirical Study, Conclusion: Advertising and Religion and the Mediation of Meaning, Bibliography, Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.1/042 JHA (Browse shelf(Opens below))	1	Available	9780000016430

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Acknowledgements, Preface, Introduction: Fundamentals and Starting Points, The Fetihism of Commodities: Marxism and Anthropology and Psychoanalysis, The Valorization of Consciousness: The Political Economy of Symbolism, The Codes of the Audience, Advertising Codes and Fetishism: An Empirical Study, Conclusion: Advertising and Religion and the Mediation of Meaning, Bibliography, Index.

There are no comments on this title.

to post a comment.

Κατάλογος Βιβλιοθηκών Mediterranean College

The Codes of Advertising / Fetishism and the Political Economy of Meaning in the Consumer Society