Applied Consumer Behaviour

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TextPublication details: A Times Mirror Company, 1996Description: 388ISBN:

201565013

Summary: A lively and comprehensive text which takes a practical approach to the subject, using numerous UK and European examples to illustrate how various points of theory apply in real marketing situations. Foreword, Preface, Clipping from the Marketing Press and Exercises, Consumer Response to Marketing, Innovation and the Product Life Cycle, Market Analysis: Segmentation and Targeting and Research, Market Targeting and Product Positioning, Clipping from the Marketing Press and Cases, Consumer Behavior and the Marketing Mix, Pricing Strategy and Consumer Behavior, Trends and Developments in Consumer Behavior, References, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8342 EVA (Browse shelf(Opens below))	1	Available	9780000018144

A lively and comprehensive text which takes a practical approach to the subject, using numerous UK and European examples to illustrate how various points of theory apply in real marketing situations. Foreword, Preface, Clipping from the Marketing Press and Exercises, Consumer Response to Marketing, Innovation and the Product Life Cycle, Market Analysis: Segmentation and Targeting and Research, Market Targeting and Product Positioning, Clipping from the Marketing Press and Cases, Consumer Behavior and the Marketing Mix, Pricing Strategy and Consumer Behavior, Trends and Developments in Consumer Behavior, References, Index.

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Applied Consumer Behaviour