The Spot / The Rise of Political Advertising on Television

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TextPublication details: The MIT Press, 1984Description: 420ISBN:

262040751

Summary: Introduction, Framing the Media Campaign: The Launching and Aborted Flight of John Glenn, The Radio Age and the Birth of Spots, Ike and BBD&O and USP and TV, Checkers, The Rise of the Living-Room Politics, Kennedy and Kennedy and Ken-ne-dy, The New Advertising: Soft Sell Arrives, Daisy and the Dirty Pictures in the Public Mind, High-Tech Politics, The New Nixon and the Old Humphrey, Tanya Talks and Watergate Walks, Bright Songs and Blue Jeans: The Life-Style Campaign, TV Pitchman to Prime-Time President, Styles, The Man on the White Horse and Other Tales of Media Techniques, Effects, It was the Truck: Judging the Effects of Polispots, Source Notes, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	324.73 DIA (Browse shelf(Opens below))	1	Available	9780000019035

Introduction, Framing the Media Campaign: The Launching and Aborted Flight of John Glenn, The Radio Age and the Birth of Spots, Ike and BBD&O and USP and TV, Checkers, The Rise of the Living-Room Politics, Kennedy and Kennedy and Ken-ne-dy, The New Advertising: Soft Sell Arrives, Daisy and the Dirty Pictures in the Public Mind, High-Tech Politics, The New Nixon and the Old Humphrey, Tanya Talks and Watergate Walks, Bright Songs and Blue Jeans: The Life-Style Campaign, TV Pitchman to Prime-Time President, Styles, The Man on the White Horse and Other Tales of Media Techniques, Effects, It was the Truck: Judging the Effects of Polispots, Source Notes, Index.

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The Spot / The Rise of Political Advertising on Television