Any manager who studies and uses the materials in this book should be able to devise more successful strategies. Introduction, Preface, Introduction, General Analytical Techniques, The Structural Analysis of Industries, Generic Competitive Strategies, A Framework for Competitor Analysis, Market Signals, Competitive Moves, Strategy Toward Buyers and Suppliers, Structural Analysis within Industries, Industry Evolution, Generic Industry Environments, Competitive Strategy in Fragmented Industries, Competitive Strategy in Emerging Industries, The Transition to Industry Maturity, Competitive Strategy in Declining Industries, Competition in Global Industries, Strategic Decisions, The Strategic Analysis of Vertical Integration, Capacity Expansion, Entry into New Businesses, Appendices, Portfolio Techniques in Competitor Analysis, How to Conduct an Industry Analysis, Bibliography, Index.