Successful Tourism Marketing / A Practical Handbook

Contributor(s):

Briggs Susan

Material type:

TextPublication details: Kogan Page, 1997Description: 208ISBN:

749421231

Summary: This book considers domestic and overseas markets for tourism products, covering the travel trade and independent travelers. Acknowledgements, Introduction, The Tourism Industry, The Travel Trade, Needs of the Travel Trade, Schools and Educational Travel, Overseas Markets, Developing a Marketing Plan, What is Marketing?, Elements of a Marketing Plan, Current Situation, Marketing Objectives, Competitor Analysis, Competitive Advantage, Market Research, Survey Methods, Identifying Target Markets, Monitoring and Evaluation, Promotional Tools, Selecting Promotional Tools, Choosing Promotional Messages, Brochures and Print Material, Public Relations, Advertising, Using the Internet, Direct Mail, Sales Activities, Exhibitions, Marketing Consortia, Working with Tourist Boards, Working with Consultants, Case Studies and Examples of Good Marketing, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	338.47910688 BRI (Browse shelf(Opens below))	1	Available	9780000026323

This book considers domestic and overseas markets for tourism products, covering the travel trade and independent travelers. Acknowledgements, Introduction, The Tourism Industry, The Travel Trade, Needs of the Travel Trade, Schools and Educational Travel, Overseas Markets, Developing a Marketing Plan, What is Marketing?, Elements of a Marketing Plan, Current Situation, Marketing Objectives, Competitor Analysis, Competitive Advantage, Market Research, Survey Methods, Identifying Target Markets, Monitoring and Evaluation, Promotional Tools, Selecting Promotional Tools, Choosing Promotional Messages, Brochures and Print Material, Public Relations, Advertising, Using the Internet, Direct Mail, Sales Activities, Exhibitions, Marketing Consortia, Working with Tourist Boards, Working with Consultants, Case Studies and Examples of Good Marketing, Index.

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Successful Tourism Marketing / A Practical Handbook