Marketing Classics / A Selection of Influential Articles
Material type:
TextPublication details: Prentice Hall, 1995Edition: 8thDescription: 612ISBN: - 205159885
Contents:
Summary: Preface, Marketing Philosophy, Buyer and Market Behavior, Marketing Strategy, Competitive Marketing Programs, Index.
Preface, Marketing Philosophy, Buyer and Market Behavior, Marketing Strategy, Competitive Marketing Programs, Index.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
MC Athens Campus Library | 658.8 ENI (Browse shelf(Opens below)) | 1 | Available | 9780000027603 |
Preface, Marketing Philosophy, Buyer and Market Behavior, Marketing Strategy, Competitive Marketing Programs, Index.
Preface, Marketing Philosophy, Buyer and Market Behavior, Marketing Strategy, Competitive Marketing Programs, Index.
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