Internet Marketing / Strategy, Implementation and Practice

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TextPublication details: Prentice Hall, 2009Edition: 4thDescription: 708ISBN:

9780273717409

Summary: This book provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Preface, Acknowledgements, Internet Marketing Fundamentals, Introducing Internet Marketing, Internet Strategy Development, The Internet and the Marketing Mix, Internet Marketing: Implementation and Practice, Campaign Planning for Digital Media, Evaluation and Improvement of digital channel performance. Business-to-Business Internet Marketing, Glossary, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.84 CHA (Browse shelf(Opens below))	1	Available	9780000029867

This book provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Preface, Acknowledgements, Internet Marketing Fundamentals, Introducing Internet Marketing, Internet Strategy Development, The Internet and the Marketing Mix, Internet Marketing: Implementation and Practice, Campaign Planning for Digital Media, Evaluation and Improvement of digital channel performance. Business-to-Business Internet Marketing, Glossary, Index.

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Internet Marketing / Strategy, Implementation and Practice