Creating Powerful Brands / In Consumer, Service and Industrial Markets

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TextPublication details: Elsevier, 2003Edition: 3rdDescription: 468ISBN:

9780750659802

Summary: A comprehensive coverage of Brand Management. Preface, Acknowledgements, Foundations of Brand Management, Understanding the Branding Process, Brand Management in Different Sectors, How Consumers Choose Brands, Business to Business Branding, Service Brands, Retailer Issues in Branding, Brands on the Internet, Winning the Brands Battle, How Powerful Brands Beat Competitors, Brand Planning, Brand Evaluation, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/27 DE C (Browse shelf(Opens below))	1	Available	9780000029928

A comprehensive coverage of Brand Management. Preface, Acknowledgements, Foundations of Brand Management, Understanding the Branding Process, Brand Management in Different Sectors, How Consumers Choose Brands, Business to Business Branding, Service Brands, Retailer Issues in Branding, Brands on the Internet, Winning the Brands Battle, How Powerful Brands Beat Competitors, Brand Planning, Brand Evaluation, Index.

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Creating Powerful Brands / In Consumer, Service and Industrial Markets