A comprehensive and practical treatment of strategic management, business policy and business planning. Preface, Acknowledgements, Introduction, Strategic Analysis, Corporate Appraisal, Competitive Analysis, Environmental Analysis, Market Analysis, Environmentalism and the Green Revolution, Business Forecasting, Strategic Choice and Decision Making, Entrepreneurship, Missions and Objectives and Strategies, Competition Strategies, Volume and Cost, Product-Market Strategies, The Strategic Management of Brands, Corporate Identity and Public Relations, Managing Innovation and Technology, Business Development Strategies, Operations Management and Quality and Value, Financial Strategies, Evaluating Strategic Choice, Strategy Implementation, Strategy and Structure and Planning Style, Organization Culture, Implementing Innovation and Change, Human Resource Management, International Strategy: Thinking Globally and Managing Locally, Financial Management, Business Plans, Case Studies, Appendixes, Index.