Marketing Financial Services

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TextPublication details: 1996Edition: 1stDescription: 324ISBN:

33355003

Summary: An invaluable book for all those studying the marketing of financial services. Preface, The Roles of Marketing in Financial Services, Customer Behavior and Market Segmentation, Marketing Research, Product Development, Marketing of Credit Cards, Pricing, Advertising and Communications, Salesforce Management, Branch Location and Distribution, Branch Administration, Marketing Planning and Administration and Control, Marketing Strategies for Financial Services, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	332.10688 MEI (Browse shelf(Opens below))	1	Available	9780000037114

An invaluable book for all those studying the marketing of financial services. Preface, The Roles of Marketing in Financial Services, Customer Behavior and Market Segmentation, Marketing Research, Product Development, Marketing of Credit Cards, Pricing, Advertising and Communications, Salesforce Management, Branch Location and Distribution, Branch Administration, Marketing Planning and Administration and Control, Marketing Strategies for Financial Services, Index.

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Marketing Financial Services