Consumer Behavior and Marketing Strategy / Seventh Edition

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TextPublication details: Mcgraw Hill Irwin, 2005Edition: 7thDescription: 584ISBN:

72864877

Summary: The Perfect combination of knowledge and skills needed to understand markets. A Perspective on Consumer Behavior, Affect and Cognition and Marketing Strategy, Behavior and Marketing Strategy, The Environment and Marketing Strategy, Consumer Analysis and Marketing Strategy, Notes, Glossary, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8342 PET (Browse shelf(Opens below))	1	Available	9780000045270

The Perfect combination of knowledge and skills needed to understand markets. A Perspective on Consumer Behavior, Affect and Cognition and Marketing Strategy, Behavior and Marketing Strategy, The Environment and Marketing Strategy, Consumer Analysis and Marketing Strategy, Notes, Glossary, Index.

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Consumer Behavior and Marketing Strategy / Seventh Edition