Preface, Introduction: Supply and Demand, Pricing and the Demand and Supply Model, Consumer Behavior, Consumer Behavior and Market Demand, Extending the Theory of Consumer Behavior, The Cost of Time and the Theory of Consumer Behavior, Its Technology and Costs, The Production Function and Costs of the Firm, The Cost Functions of the Firm, Firm and Market Behavior, The Supply Functions of a Competitive Firm, Price Determination in a Competitive Industry, Pricing under Monopoly, Pricing in Oligopoly, The Goals of the Firm, Pricing: Practices and Policies, Price Discrimination, The Free Rider Problem and Pricing, Market Behavior with Asymetric Information, Pricing under Uncertainty, Intertemporal Equilibrium and Factor Markets, Consumer and Supplier Behavior over Time, Wage Determination in Labor Markets, Markets and Economic Efficiency, Economic Efficiency and General Equilibrium, Impediments to Economic Efficiency, Index.