Events Management / Third Edition

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TextPublication details: Elsevier, 2011Edition: 3rdDescription: 742ISBN:

9781856178181

Summary: This book is the must-have introductory texts providing a complete A-Z of the principles and practices of planning, managing and staging events. Preface, Acknowledgements, An Overview of the Events Field, Perspectives on Events, Event Impacts and Legacies, Event Tourism Planning, Sustainable Development and Events, Planning, The Strategic Planning Function, Conceptualizing the Event, Project Management for Events, Financial Management and Events, Human Resource Management and Events, Marketing Planning for Events, Promotion: Integrated Marketing Communication, Sponsorship of Events, Event Operations and Evaluation, Staging Events, Logistics, Legal Issues of Event Management, Risk Management, Evaluation and Research, References, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	394.2068 BOW (Browse shelf(Opens below))	1	Available	9780000060273

This book is the must-have introductory texts providing a complete A-Z of the principles and practices of planning, managing and staging events. Preface, Acknowledgements, An Overview of the Events Field, Perspectives on Events, Event Impacts and Legacies, Event Tourism Planning, Sustainable Development and Events, Planning, The Strategic Planning Function, Conceptualizing the Event, Project Management for Events, Financial Management and Events, Human Resource Management and Events, Marketing Planning for Events, Promotion: Integrated Marketing Communication, Sponsorship of Events, Event Operations and Evaluation, Staging Events, Logistics, Legal Issues of Event Management, Risk Management, Evaluation and Research, References, Index.

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Events Management / Third Edition