Sustainability Marketing / A Global Perspective

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TextPublication details: John Wiley & Sons, Ltd, 2012Edition: 2ndDescription: 336ISBN:

9781119966197

Summary: This book provides a sustainability-oriented vision of marketing for the twenty-first century. Understanding Sustainability and Marketing, Marketing in the Twenty-First Century, Framing Sustainability Marketing, Developing Sustainability Marketing Opportunities, Socio-Ecological Problems, Sustainable Consumer Behavior, Developing Sustainability Marketing Standards and Strategies, Sustainability Marketing Strategies, Developing the Sustainability Marketing Mix, Customer Solutions, Communications, Customer Cost, Convenience, Developing the Future of Sustainability Marketing, Sustainability Marketing Transformations, Refraiming Sustainability Marketing, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.802 BEL (Browse shelf(Opens below))	1	Available	9780000063878

This book provides a sustainability-oriented vision of marketing for the twenty-first century. Understanding Sustainability and Marketing, Marketing in the Twenty-First Century, Framing Sustainability Marketing, Developing Sustainability Marketing Opportunities, Socio-Ecological Problems, Sustainable Consumer Behavior, Developing Sustainability Marketing Standards and Strategies, Sustainability Marketing Strategies, Developing the Sustainability Marketing Mix, Customer Solutions, Communications, Customer Cost, Convenience, Developing the Future of Sustainability Marketing, Sustainability Marketing Transformations, Refraiming Sustainability Marketing, Index.

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Sustainability Marketing / A Global Perspective