Consumer Behavior / 2nd Edition
Material type:
TextPublication details: Sage Publications, 2013Edition: 2ndDescription: 450ISBN: - 9781446266458
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Athens Campus Library | 658.8/342 BLY (Browse shelf(Opens below)) | 1 | Available | 9780000064462 |
Introduction to Consumer Behaviour, The Importance of Understanding Consumer Behaviour, Psychological Issues in Consumer Behaviour, Personality and Self-Concept, Perception, Learning, Attitude Formation and Change, Sociological Issues in Consumer Behaviour, Reference Groups, The family, Decisions and their Aftermath, Innovation, Service Markets, Organisational Buying Behaviour, Consumer Behaviour and the Marketing Mix.
Introduction to Consumer Behaviour, The Importance of Understanding Consumer Behaviour, Psychological Issues in Consumer Behaviour, Personality and Self-Concept, Perception, Learning, Attitude Formation and Change, Sociological Issues in Consumer Behaviour, Reference Groups, The family, Decisions and their Aftermath, Innovation, Service Markets, Organisational Buying Behaviour, Consumer Behaviour and the Marketing Mix.
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