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ESSENTIALS OF MARKETING / A GLOBAL - MANAGERIAL APPROACH
Material type:
TextPublication details: Mcgraw Hill, 2006Edition: 10Description: 638ISBN: - 9780071116336
Contents:
Summary: MARKETING CONSUMERS STRATEGY PLANNING CONSUMER BEHAVIOR DECISION MAKING GOODS SERVICES PRODUCT MANAGEMENT PROMOTION SALES ADVERTISING
MARKETING CONSUMERS STRATEGY PLANNING CONSUMER BEHAVIOR DECISION MAKING GOODS SERVICES PRODUCT MANAGEMENT PROMOTION SALES ADVERTISING
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Thessaloniki Campus Library | 658.8 PER (Browse shelf(Opens below)) | 2 | Available | 9780000070302 |
MARKETING CONSUMERS STRATEGY PLANNING CONSUMER BEHAVIOR DECISION MAKING GOODS SERVICES PRODUCT MANAGEMENT PROMOTION SALES ADVERTISING
MARKETING CONSUMERS STRATEGY PLANNING CONSUMER BEHAVIOR DECISION MAKING GOODS SERVICES PRODUCT MANAGEMENT PROMOTION SALES ADVERTISING
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