This state-of-the-art collection of essays identifies key themes in international business, looking ahead to the remaining year of the 1990s. Preface, Acknowledgements, Challenges for Teaching and Research in International Business, The Study of International Business: A Plea for a More Interdisciplinary Approach, Challenges for Theorizing about MNEs and MNE Activity, Micro - and Macro-Organizational Aspects of MNEs and MNE Activity, The Changing Dynamics of International Production, Global Strategy and the Theory of International Production, The Competitive Advantage of Countries and MNE Activity, Challenges to Established Patterns of MNE Activity, Japanese MNEs in Europe and the US: Some Comparisons and Contrasts, Transatlantic Foreign Direct Investment and the European Economic Community, Technology-Based Cross-Border Alliances, The Globalization of Service Activities, Challenges to National and Regional Government Policies, The Political Economy of MNE Activity, Notes and References, Index.