Marketing / Concepts and Strategies

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TextPublication details: Boston, MA Houghton Mifflin, 2006Edition: 5thDescription: 878ISBN:

9780618532032

Summary: This book introduces students to the role of marketing in economies, firms and society, without avoiding complex inter - relationships, not to mention contradictions. Marketing Defined and Marketing in Context, Understanding and Targeting Customers, Product and Branding and Packaging and Service Decisions, Place (Distribution and Marketing Channel) Decisions, Promotion (Marketing Communications) Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management, Studying and Working in Marketing.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library Παράρτημα Γλυφάδας	658.8 DIB (Browse shelf(Opens below))	1	Available	9780000081124

This book introduces students to the role of marketing in economies, firms and society, without avoiding complex inter - relationships, not to mention contradictions. Marketing Defined and Marketing in Context, Understanding and Targeting Customers, Product and Branding and Packaging and Service Decisions, Place (Distribution and Marketing Channel) Decisions, Promotion (Marketing Communications) Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management, Studying and Working in Marketing.

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Marketing / Concepts and Strategies