Marketing Management

Contributor(s):

Material type:

TextPublication details: Pearson - Prentice Hall, 2006Edition: 12thDescription: 780ISBN:

131457578

Summary: Understanding Marketing Management, Defining Marketing for the 21st Century, Developing Marketing Strategies and Plans, Capturing Marketing Insights, Gathering Information and Scanning the Environment, Conducting Marketing Research and Forecasting Demand, Connecting with Customers, Creating Customer Value and Satisfaction and Loyalty, Analyzing Consumer Markets, Analyzing Business Markets, Identifying Market Segments and Targets, Building Strong Trends, Creating Brand Equity, Crafting the Brand Positioning, Shaping the Market Offerings, Setting Product Strategy, Delivering Value, Communicating Value, Designing and Managing Value Networks and Channels, Creating Successful Long-Term Growth, Tapping into Global Markets, Glossary, Subject Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library Παράρτημα Γλυφάδας	658.8 ΚΟΤ (Browse shelf(Opens below))	1	Available	9780000083678

Understanding Marketing Management, Defining Marketing for the 21st Century, Developing Marketing Strategies and Plans, Capturing Marketing Insights, Gathering Information and Scanning the Environment, Conducting Marketing Research and Forecasting Demand, Connecting with Customers, Creating Customer Value and Satisfaction and Loyalty, Analyzing Consumer Markets, Analyzing Business Markets, Identifying Market Segments and Targets, Building Strong Trends, Creating Brand Equity, Crafting the Brand Positioning, Shaping the Market Offerings, Setting Product Strategy, Delivering Value, Communicating Value, Designing and Managing Value Networks and Channels, Creating Successful Long-Term Growth, Tapping into Global Markets, Glossary, Subject Index.

There are no comments on this title.

to post a comment.

Κατάλογος Βιβλιοθηκών Mediterranean College

Marketing Management