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Consumer Perceptions Towards Subliminal Advertising

Contributor(s): Material type: TextPublication details: 2009Description: 121Summary: Introduction, Background, Research Limitations, Literature Review, The Latest Facts, Methodology, Epistemological Framework, Experiment, Action Research, Ethnography, Research Choices, Time Horizons, Research Design, Sampling Technique, Analysis and Results, Demographics Characteristics, Consumer Perceptions Towards Subliminal Advertising, Conclusion, Ethicality, Acceptability, Harmfulness, Legality, Overall Results, Appendix, Research Questionnaire, References.
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Διπλωματική εργασία MC Athens Campus Library BUS 2009 (10) (Browse shelf(Opens below)) 1 Available 9780000086747

Introduction, Background, Research Limitations, Literature Review, The Latest Facts, Methodology, Epistemological Framework, Experiment, Action Research, Ethnography, Research Choices, Time Horizons, Research Design, Sampling Technique, Analysis and Results, Demographics Characteristics, Consumer Perceptions Towards Subliminal Advertising, Conclusion, Ethicality, Acceptability, Harmfulness, Legality, Overall Results, Appendix, Research Questionnaire, References.

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