Preface, The Global Marketing Imperative, The Global Marketing Environment, The Cultural Environment, Politics and Laws, Economic and Financial Dimensions, Transitions in Global Marketing, Developing Global Readiness, Building the Knowledge Base, Globalization, Organization and Control, Market Entry, Glabal Expansion, Global Marketing Strategy, Global Product Management, Global Services Marketing, Managing Global Channel Relations, Global Logistics Management, Global Pricing Strategies, Global Promotional Strategies, The Future, Index.

Preface, The Global Marketing Imperative, The Global Marketing Environment, The Cultural Environment, Politics and Laws, Economic and Financial Dimensions, Transitions in Global Marketing, Developing Global Readiness, Building the Knowledge Base, Globalization, Organization and Control, Market Entry, Glabal Expansion, Global Marketing Strategy, Global Product Management, Global Services Marketing, Managing Global Channel Relations, Global Logistics Management, Global Pricing Strategies, Global Promotional Strategies, The Future, Index.