A very short, fairly interesting and reasonably cheap book about brand management /
Beverland, Michael
A very short, fairly interesting and reasonably cheap book about brand management / Michael Beverland, Pinar Cankurtaran. - 137 p.; 20 cm - Very short, fairly interesting & cheap books .
Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
9781529795165
Business
Branding (Marketing)
A very short, fairly interesting and reasonably cheap book about brand management / Michael Beverland, Pinar Cankurtaran. - 137 p.; 20 cm - Very short, fairly interesting & cheap books .
Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
9781529795165
Business
Branding (Marketing)