The Business of Europe / Managing Change
The Business of Europe / Managing Change
- 1st
- Sage Publications, 1991
- 244
This book addresses the implications of 1992 and beyond, examining the forces likely to shape the European business environment of the 1990s and exploring the range of strategies available for managing competition and change. Acknowledgements, A Note on Who Did What, Introduction, Europe 1992: Issues and Implications, The European Brewing Industry, Retail Banking, Book Publishing, The Car Industry, European Developments in the 1990s: Managerial Views and Implications, Markets and Managers, Countries and Cultures and Constraints, Conclusions, Index.
803987463
This book addresses the implications of 1992 and beyond, examining the forces likely to shape the European business environment of the 1990s and exploring the range of strategies available for managing competition and change. Acknowledgements, A Note on Who Did What, Introduction, Europe 1992: Issues and Implications, The European Brewing Industry, Retail Banking, Book Publishing, The Car Industry, European Developments in the 1990s: Managerial Views and Implications, Markets and Managers, Countries and Cultures and Constraints, Conclusions, Index.
803987463