Κατάλογος Βιβλιοθηκών Mediterranean College

Business Research Projects for Students

Business Research Projects for Students - 1st - Chapman & Hall, 1991 - 280

The purpose of this book is to provide the student with a set of guidelines, methods and techniques appropriate to in-company research work, with the intention of making the process as straightforward as possible. Preface, Getting Started, Introduction, The Purpose and Objectives of a Project, Choosing a Topic, Standards of Assessment, Getting Organized for Takeoff, Key Issues in Depth, What is Research Anyway, The Role You're In, Reviewing and Using the Literature, A Guide to Empirical Work, Planning Empirical Work, Methods and Techniques: An Overview if the Main Issues, Semi-Structured and open-Ended Techniques, Fully Structured Techniques, Further Techniques, Bibliography, Glossary, Index.

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