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International and Global Marketing / Concepts and Cases Second Edition

International and Global Marketing / Concepts and Cases Second Edition - 2nd - Irwin Mcgraw-Hill, 1997 - 446

Introduction, The Environment of International and Global Marketing, The legal and Political Environment, International and Global Marketing Strategies, International and Global Marketing Operations, Products ans Services, Promotional Strategies, Pricing Issues, Distribution Strategies, Ethical Issues, Selected Cases and a Decision Simulation.

Introduction, The Environment of International and Global Marketing, The legal and Political Environment, International and Global Marketing Strategies, International and Global Marketing Operations, Products ans Services, Promotional Strategies, Pricing Issues, Distribution Strategies, Ethical Issues, Selected Cases and a Decision Simulation.

ISBN: 71158006

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International and Global Marketing / Concepts and Cases Second Edition