International Business Economics / A European Perspective
International Business Economics / A European Perspective
- Longman, 1993
- 404
This book has been designed to meet the needs of students on business courses who require an understanding of the economic foundations of the international business environment, particularly within the context of moves towards greater economic and political union in Europe. Acknowledgements, Introduction, Nature and Growth of International Business, The Environment of International Business, International Trade, The Protection of Trade, Economic Integration, Key Community Policies, The Single European Market and Beyond, Functioning of Foreign Exchange Markets, International Banking and Capital Markets, The Structure of International Industry, Foreign Direct Investment (FDI), Global Business Policy and Strategy, Conclusion, Index.
582085764
This book has been designed to meet the needs of students on business courses who require an understanding of the economic foundations of the international business environment, particularly within the context of moves towards greater economic and political union in Europe. Acknowledgements, Introduction, Nature and Growth of International Business, The Environment of International Business, International Trade, The Protection of Trade, Economic Integration, Key Community Policies, The Single European Market and Beyond, Functioning of Foreign Exchange Markets, International Banking and Capital Markets, The Structure of International Industry, Foreign Direct Investment (FDI), Global Business Policy and Strategy, Conclusion, Index.
582085764