Marketing Research / Qualitative Methods for the Marketing Professional
Marketing Research / Qualitative Methods for the Marketing Professional
- Probus Publishing Company, 1988
- 238
This extraordinary work focuses on the qualitative, intuitive approaches to market research and shows how they can be integrated with the more numbers-oriented methods to produce a fuller, richer understanding of the consumer. Preface, Setting the Stage, Integrating Research Techniques, Group Interviewing, Depth Interviewing, Projective Methods, Managing Qualitative Research, Index.
917253892
This extraordinary work focuses on the qualitative, intuitive approaches to market research and shows how they can be integrated with the more numbers-oriented methods to produce a fuller, richer understanding of the consumer. Preface, Setting the Stage, Integrating Research Techniques, Group Interviewing, Depth Interviewing, Projective Methods, Managing Qualitative Research, Index.
917253892