Consumer Behavior / Concepts and Applications
Consumer Behavior / Concepts and Applications
- 4th
- Mcgraw Hill Book Company, 1993
- 790
Preface, Studying Consumer Behavior, Environmental Influences on Consumer Behavior, Culture, Subcultures, Social Class, Social Groups, Family, Individual Determinants of Consumer Behavior, Motivation and Involvement, Information Processing, Learning and Memory, Attitudes, Changing Attitudes, Consumer Decision Processes, Search and Evaluation, Postpurchase Behavior, Additional Dimensions, Consumerism, Organizational Buyer Behavior, Index.
Preface, Studying Consumer Behavior, Environmental Influences on Consumer Behavior, Culture, Subcultures, Social Class, Social Groups, Family, Individual Determinants of Consumer Behavior, Motivation and Involvement, Information Processing, Learning and Memory, Attitudes, Changing Attitudes, Consumer Decision Processes, Search and Evaluation, Postpurchase Behavior, Additional Dimensions, Consumerism, Organizational Buyer Behavior, Index.
70387672
Preface, Studying Consumer Behavior, Environmental Influences on Consumer Behavior, Culture, Subcultures, Social Class, Social Groups, Family, Individual Determinants of Consumer Behavior, Motivation and Involvement, Information Processing, Learning and Memory, Attitudes, Changing Attitudes, Consumer Decision Processes, Search and Evaluation, Postpurchase Behavior, Additional Dimensions, Consumerism, Organizational Buyer Behavior, Index.
Preface, Studying Consumer Behavior, Environmental Influences on Consumer Behavior, Culture, Subcultures, Social Class, Social Groups, Family, Individual Determinants of Consumer Behavior, Motivation and Involvement, Information Processing, Learning and Memory, Attitudes, Changing Attitudes, Consumer Decision Processes, Search and Evaluation, Postpurchase Behavior, Additional Dimensions, Consumerism, Organizational Buyer Behavior, Index.
70387672